Due to fierce competition on the Internet, optimising e-commerce in such a way as to effectively position a store at low cost is a major challenge. That is why at ComputerSoft we have prepared a few important tips to keep in mind when it comes to SEO.
Positioning an online store with a professional SEO agency
In a professional SEO Agency, the entire project team works on positioning, because it is a complex service that consists of many activities.
The SEO Agency must develop a list of keywords for which the online store is to be visible in Google. Its tasks also include content planning and filling the store’s website with content that is valuable to the user. It will also be necessary to build a database of external links leading to the e-store. Properly constructed internal links that make it easier for the user to navigate the store and easily complete the transaction will also be valuable.
The architecture of the entire website will also need to be optimized for the appropriate phrases in the search engine. The names of categories, products and services as well as tags and descriptions of photos will be subject to optimization. This process will allow Google robots, after the user enters the appropriate phrase, to offer them exactly what they are looking for.
The Agency will also carry out technical optimization of the online store’s website. The activities carried out in this area will reduce the website loading time and improve its usability (user experience – UX) and functionality for users visiting it.
Risks associated with unprofessionally conducted SEO
Improperly conducted SEO activities in the field of e-commerce can result not only in a lack of potential profits, but also in a loss in the form of money spent on positioning. Many activities can go wrong when they are carried out without a plan, carelessly and without the appropriate knowledge and experience. Users can lose trust in the store and Google can lower the ranking of the page, sending the online store to distant positions in the search engine, where no one looks anymore.
What should you pay attention to when positioning an e-shop?
The main areas that an online store owner should pay attention to in order to attract customers from organic search results are:
- a clear and easy-to-navigate e-store structure in terms of product categories, which makes it easier for users to navigate the online store
- the right structure of Hx headings (heading tags) to present the structure of the content, so that users and search engine robots know what will be written below
- friendly and unchanging URLs divided into store domain address, product category and product
- correct stock management, including zero stock
- equipping the entire store with unique category and product descriptions, which will affect the quality of the assortment presentation for users
- optimizing the meta title (tag title) and meta description (tag description) of the store page, which are displayed directly in Google search results
- a blog or guide that is an additional source of knowledge for buyers, which will be constantly developed
- correct internal linking in the store, on the blog and in news to specific products or categories related to the entry, which affects conversion
- appropriately constructed page with a 404 error message, e.g. when the name of the products or category has changed or they have been removed from the website
- optimization of the page code so that the e-shop page loads faster
- improvement of e-commerce usability allowing users to use the online store clearly and intuitively.
What will you gain by entrusting your e-shop positioning service to the ComputerSoft agency?
By choosing ComputerSoft for positioning:
- you will receive SEO and SEM support from our entire design team
- you will increase the visibility of your online store in Google
- you will generate an increase in traffic to the store’s website and the number of inquiries about the products and services offered
- you will build a stronger and more recognizable brand
- you will achieve an increase in sales.
