Website optimization for SEO is the most important step in the process of effective positioning. These are activities aimed at increasing the position of the online store in natural (organic and free) search results on Google. It leads to an increase in the number of people visiting the site, which has a direct tide on the increase in brand popularity and an increase in income from the sale of products and services offered by the online store. SEO is not only content optimization, proper link structure, but also optimization of photos and graphics.
Why are photos important in SEO?
Graphics and photos visually make any website more attractive and generate additional traffic to the site. In addition, searching with an image on Google, which is properly described, will increase the likelihood that users will visit your online store and not go to the competition. However, for this to happen, you need to optimize the photos on the site. Basic SEO activities within Google Images include:
- placing on the site unique high-quality photos;
- reducing the size of files with photos and graphics, so that they load quickly enough and do not slow down the page;
- describe the graphic with the appropriate title and ALT attribute that will tell site visitors what is on the page.
SEO graphics will improve the loading speed of your e-store and its indexing in Google. Not only Google robots will be satisfied. Optimized photos will also be appreciated by users. They are more likely to visit your online store if it loads quickly. In addition, they will stay in it for longer, and even buy something when they like your photos.
Unique high-quality photos
Google appreciates everything that is unique and unique. Therefore, use your own photos of products in an interesting arrangement and appropriate context. Remember to be of high quality, not blurry and blurry. Not only Google will appreciate the image quality by entering the high position in the list of search results. Customers will also appreciate the high quality photos. This, in turn, will translate into a higher loyalty rate, understood as both repeatability of purchases and recommendations.
The right format and weight of photos
The most popular product image files are JPG, PNG and GIF. They should be compressed to the appropriate size taking into account all types and sizes of devices, including mobile. You should be aware that Google Images is used more often on mobile devices than on computers. The smaller the size, the shorter the loading time of the e-store website. Thus, you will avoid the situation that the customer will escape to the competition, because he will not want to wait for your website to load. Therefore, use the latest techniques to optimize images and make them more flexible to ensure high quality and speed of opening pages in your e-store.
Descriptive image title
Remember that Google extracts information about the image from the title of the image, the caption under the image and from the content of the online store itself. Therefore, try to place images next to the text that relate to it and name your images accordingly. For example, women’s red-handbag.jpg is a better name than IMG1244.jpg
Alternative text for an image
Add alt text for the image. The text describing the image is for Google an important clue regarding the subject of the presented photo or graphic. The “alt” attribute should be useful, it must provide a lot of information, and it must contain appropriate keywords that match the content of the page. With this tooltip, Google Images will automatically generate a title and text that best describe the search result and explain its relationship to the user’s query. The right description can determine whether the user clicks on the result with the product of your online store and this is a simple way to buy.