Dutch Selectory is an online store operating in the affiliate system, which offers a
wide selection of furniture and accessories for the home and garden. The offer
includes several thousand products from many different companies that have joined
We wanted Selektoria customers to be able to easily and quickly purchase all the
products they need to create a unique interior or garden arrangement in one place.
The priority was to build an intuitive and transparent website that would be easy to
manage and at the same time ensure efficient handling of many orders.
Guided by the specific needs of our client, we have created an extensive, but at the
same time intuitive search engine that allows you to quickly find matching (out of
several thousand) products. At the same time, we took care of the integration of the
store with the warehouse and commercial system, which ensures easy introduction
of modifications and efficient order management. We based our activities on the PrestaShop system, which allowed us to introduce all the necessary functionalities.
Diagnosis and tests
Creating a store operating in the affiliate system required us to conduct a very
detailed interview with the customer. During the conversation, we collected
information related to expectations, but also concerns about the new store. We
analyzed the use of innovative solutions so that such an extensive search engine
could efficiently handle orders, and the entire website worked quickly and was as
intuitive as possible.
Model low fidelity
After collecting all the conclusions, we proceeded to develop a low fidelity mock-up.
When creating it, we had in mind the huge amount of products that will be in the
online store. We designed a website that was supposed to be transparent above all.
Model high fidelity
At this stage, we took care of the graphic design and refined all the details. We have
also highlighted the most important elements, such as the section of products
covered by the promotion.
The website has been checked by us for proper operation, which in the case of an
extensive online store is very important. We have made sure that the entire process
of placing an order, as well as moving around the product cards, is free from errors.
The main page is clear and the navigation is very intuitive, which is especially
important with such an extensive offer based on the affiliate system. We have
highlighted articles that are covered by temporary promotion. All products have been
divided into categories. In addition, the customer has the opportunity to use many
useful filters, which is invaluable with such a wide assortment.