Wro Sport has been operating in the sports industry for over 14 years. The company
specializes in the sale of ski and bicycle equipment. What's more, Wrosport
customers can count on the professional advice of experienced specialists who are
also committed athletes.
We wanted to create a modern website that allows customers to quickly and, above
all, intuitively search for products. We wanted users to be able to apply a variety of
filters that make online shopping much easier.
Our task was to design a comprehensive website. We decided to base its design on
the Prestashop engine, which allows intuitive operation of the administration panel.
Diagnosis and tests
The design began with a conversation with the client, a review of inspiration and
solutions that we can implement. We chose PrestaShop - the system allows you to
create product variants and is compatible with BaseLinker integrations, thanks to
which the seller can easily manage many e-commerce channels from one place.
Model low fidelity
Our priority was a logical information architecture. We have precisely designed the
structure of the website and selected the appropriate categories to make browsing
the website in search of products as easy and intuitive as possible for customers.
Model high fidelity
At this stage, after a thorough check of all aspects related to accessibility and
usability, we proceeded to create a detailed mock-up – with colors, content, logos
and other elements that allowed us to better illustrate the expected final result.
Before handing over the project, we tested the website for failure rate. We also
tracked the user's shopping path to make sure that customers of the online store do
not encounter any error when placing an order.